Training
and adoption
We train your teams and design workflows that bring AI into their everyday work.
ES↗01 — CREATIVE DIRECTION / GENERATIVE AI
HUMAN CREATIVITY×GENERATIVE AI×PRODUCTION
Creative direction
Audiovisual productionwith generative AIfor advertising and fiction.
We create campaigns and pieces for advertising and fiction. We also help companies and creative teams integrate AI into their work.
We combine creative and audiovisual experience with the resources best suited to each project.
02 — SELECTED WORK
02 — PRODUCTION
Production
Creative direction, visual development and production for advertising and fiction.
Selected Work
04 — TRANSFORMATION
AI integrationfor businesses.
Training
Internal AI
department
We design and set up specialist departments, including their people, processes and tools.
Clients andcollaborations
- Piraeus Bank
- ESESA
- Universidad de Cuenca
- Universidad de Extremadura
Atlético de Madrid
06 — ABOUTGENIA / MALAGA
GENIA / MALAGA
Rai
Fernández
FOUNDER & CREATIVE DIRECTORRai Fernández has spent more than twenty years creating campaigns and telling stories for brands and agencies in Spain and Chile. A copywriter, screenwriter and creative director, he founded GenIA to bring that experience together with audiovisual production and generative AI.
He is still driven by the same things as when he began: ideas, how they are told, and finding the best way to make them real.
ASSOCIATE DIRECTOR
Julio
del Álamo
ASSOCIATE DIRECTOR / MADRIDJulio del Álamo has spent decades telling stories with a camera. He founded Álamo Films in 1995, directed nearly 450 commercials and has work recognised at major international advertising festivals.
Today he works closely with Rai on selected productions, bringing his eye as a director, his experience directing actors and his instinct for storytelling.
07 — CONTACT